British fashion house Dunhill, under new creative director John Ray, is launching a new fragrance for men in early 2015. The fragrance is called Icon, created by perfumer Carlos Benaim, who describes it:
"Icon is the perfect expression of natural refinement, a translation of the luxurious and classic heritage of the House of Dunhill, with a touch of modernity in addition... The man who will wear Icon is a masculine and sophisticated gentleman." The composition is aromatic-woody with an opening of fresh bergamot and neroli absolute.