AN ODE TO PLEASURE AND TO LIFE
JOY BY DIOR gives Dior is the new fragrance with which the Dior house captivates our senses and invites us to dive into clear and crystalline waters, to find the path to happiness. A clear, soft and energetic perfume, full of emotions and light, lots of light.
Launched in 2018 by François Demachy, it created great excitement among the company's fans. A highly desired and awaited release by both adult and young audiences, satisfying and uniting the entire audience.
It is an essence that is not imposed by age or time, and which defines the free woman, who loves herself and is valued; that woman whom everyone admires, personally and professionally, who fights for her dreams and makes them come true, and whose only secret to success is her smile.
