Makeup is the universe of cosmetics, which goes beyond aesthetics to become a form of personal expression, creativity, and confidence. The category includes products such as foundations, powders, eyeshadows, lipsticks, and eyeliners, developed to enhance natural beauty and create different styles — from the most subtle and elegant look to the boldest and most artistic. The makeup market brings together global and independent brands, always innovating in colors, textures, and finishes to follow trends and value each person's individuality.