"Real men wear pink" Joop releases its classic JOOP! HOMME, with a strong advertising campaign that leaves aside the classicism of the company, to enter a world ruled by seduction, evil and sensuality.
This fragrance, created in 1989 by Michael Almairac, decided to renew its image in order to approach a more current audience and leave behind the classic perception that we all have in mind when we refer to it. This was the second signature fragrance JOOP!, which at the time was a turning point in the field of perfumery, thanks to the inclusion of sweet scent in the field of men.
Man JOOP! seduces, a bold profile is never seduced, charismatic and engaging, that becomes a complete 'addiction at first sight'.
Its peculiar awakening uses terms and aromas closely linked to femininity to enhance the virile appeal. A masculinity expressed based on sweet, sweet and floral aromas, and flashes of aphrodisiac character, such as cinnamon and patchouli. An olfactory bomb that marked a before and after in the late 80s.
This fragrance, created in 1989 by Michael Almairac, decided to renew its image in order to approach a more current audience and leave behind the classic perception that we all have in mind when we refer to it. This was the second signature fragrance JOOP!, which at the time was a turning point in the field of perfumery, thanks to the inclusion of sweet scent in the field of men.
Man JOOP! seduces, a bold profile is never seduced, charismatic and engaging, that becomes a complete 'addiction at first sight'.
Its peculiar awakening uses terms and aromas closely linked to femininity to enhance the virile appeal. A masculinity expressed based on sweet, sweet and floral aromas, and flashes of aphrodisiac character, such as cinnamon and patchouli. An olfactory bomb that marked a before and after in the late 80s.
