The manifesto of a new era, universal but still personal. Lancôme's femininity is a choice for women and not a standard imposed on them. the choice of live life, fill it with beauty and walk your own story.
Lancôme presents a new way in a world full of rules and standards: La Vie Est Belle - a perfume of soul and light. Write your own story, find your way, make happiness your own way and your life will become much more beautiful. What if happiness could be captured in a jar?
The perfume bottle was thought to translate the free and happy woman. It consists of carrying out a project started in 1949 by Armand Petitjean, founder of Lancôme, and is a "crystal smile".
