Introducing the new design and packaging of the Gucci Guilty Eau de Toilette pour Femme bottle, reimagined through Alessandro Michele's creative vision. Inspired by women who seek freedom in self-expression and love, the new bottle echoes the silhouette of the equivalent men's fragrance, reflecting the equal standing of the women and men they represent.

The protagonists of Gucci Guilty, Lana Del Rey and Jared Leto, reconnect in a peculiar setting: the motel. The uninhibited free spirits face the world in challenge together, their charming determination reflected in the unity of the Gucci Guilty Eau de Toilette pour Femme and Eau de Toilette pour Homme perfumes, placed side by side as equals.