Bloom captures the spirit of the Gucci woman: contemporary, diverse, and authentic. It is the first fragrance from creative director Alessandro Michele for the house. Bloom was designed to bloom like a lush garden.

The creative director conceived this fragrance as an exuberant garden, full of different types of flowers and scents. It weaves its authenticity through quality natural ingredients and high concentration. The notes of natural tuberose and jasmine leaves leave a white floral scent on the skin that surprises with its intensity. Piscuala, a plant that changes color when it blooms, adds a fine floral touch. Its aromatic flowers emit a light and feminine floral touch.

The campaign focuses on Bloom's ability to transport you to the orchard that inspired it.

Tester means "sampler" in English. A Tester Perfume is a product that the supplier sells to display in the physical store.

The difference between a Regular perfume (normal, Non-Tester) and a tester is:

1.- The box: Instead of the traditional box, the tester perfume comes with a white or cardboard box.

2.- The cap: It may or may not have a cap, depending on the brand.

So that's why the price is cheaper compared to a regular product. It is a very advantageous option for those who want to have an original and quality product while paying much LESS. But since we don't have a store, the product remains NEW, SEALED, CLOSED.