Bloom captures the spirit of the Gucci woman: contemporary, diverse, and authentic. It is the first fragrance by creative director Alessandro Michele for the house. Bloom is designed to bloom like a jubilant garden.

The creative director conceived this fragrance as a jubilant garden, overflowing with different types of flowers and perfumes. It weaves its authenticity through high-quality natural ingredients and high concentration.

The natural tuberose notes and jasmine leaves leave a white floral perfume on the skin that surprises with its intensity. Piscuala, a plant that changes color when it blooms, adds a delicate floral touch. Its aromatic flowers release a light and feminine floral touch.