Bloom captures the spirit of the Gucci woman: contemporary, diverse and authentic. It is creative director Alessandro Michele's first fragrance for the house. Bloom was designed to bloom like a lush garden.
The creative director conceived this fragrance as an exultant garden, filled with different types of flowers and perfumes. It weaves its authenticity through quality and high concentration natural ingredients. Notes of natural tuberose and jasmine leaves leave a scent of white flowers on the skin that surprises with its intensity. Piscuala, a plant that changes color when it blooms, adds a fine floral touch. Its aromatic flowers emit a light and feminine floral touch.
The campaign focuses on Bloom's ability to transport you to the orchard that inspired her.
