Novex Magic Shine Rice Water is pure technology! But there is no mystery, it is just the quality of Novex that you already know combined with the innovative power of Rice Water. The use of this active ingredient is an ancient practice in Asian countries and it started with the skin care routine, can you believe it? But what is inside this package here is exactly what you need to deeply hydrate and realign the strands. And there is more: with the continuous use of the Magic Shine Rice Water family, you will notice hair that is even shinier, stronger, and revitalized.