Bloom captures the spirit of the Gucci woman: contemporary, diverse, and authentic. It is the first fragrance by creative director Alessandro Michele for the house. Bloom is designed to blossom like a lush garden.
The creative director conceived this fragrance as an exultant garden, filled with different types of flowers and scents. It weaves its authenticity through high-quality natural ingredients and high concentration. The notes of natural tuberose and jasmine leaves leave on the skin a scent of white flowers that surprises with its intensity. Piscuala, a plant that changes color when it blooms, adds a fine floral touch. Its aromatic flowers emit a light and feminine floral note.
The campaign focuses on Bloom's ability to transport you to the orchard that inspired it.
