
Bloom captures the spirit of the Gucci woman: contemporary, diverse, and authentic. It is the first fragrance by creative director Alessandro Michele for the house. Bloom is designed to blossom like an exuberant garden.
The creative director conceived this fragrance as an exultant garden, overflowing with different types of flowers and scents. It weaves its authenticity through high-quality natural ingredients and high concentration.
The notes of natural nard and jasmine leaves leave on the skin a perfume of white flowers that surprises with its intensity. The piscuala, a plant that changes color when it blooms, adds a delicate floral touch. Its aromatic flowers exude a light and feminine floral note.