Bloom captures the spirit of the Gucci woman: contemporary, diverse, and authentic. It is the first fragrance from creative director Alessandro Michele for the house. Bloom was designed to bloom like a lush garden.

The creative director conceived this fragrance as an exuberant garden, full of different types of flowers and scents. It weaves its authenticity through quality natural ingredients and high concentration. The notes of natural tuberose and jasmine leaves leave a white floral scent on the skin that surprises with its intensity. Piscuala, a plant that changes color when it blooms, adds a fine floral touch. Its aromatic flowers emit a light and feminine floral touch.

The campaign focuses on Bloom's ability to transport you to the orchard that inspired it.