This perfume is a shout for eternal freedom, for the blue of the ocean, for the horizon, for the sky, for the fresh breeze that rests on our skin... A tribute to open and natural spaces, full of life and where there are no rules, places that are diaphanous, pure, and completely sensory.

This fragrance was launched in 2003 by perfumers Carlos Benaim and Christophe Laudamiel. It reflects the refined informal elegance that Ralph Lauren exudes. A lover of the outdoor sports brand, nature, and animals, this is the Polo Blue man, avoiding eccentricities, a fan of the classic, respectful and highly sophisticated.

An elegant man doesn’t need to wear a suit and tie, and that’s what Ralph Lauren shows us. On this occasion, elegance is tinged with a casual and informal tone: jeans, a shirt, and above all, Polo Blue.